The article was quite informative, thanks for the same. In India, the advertisements play vital role thru electronic media & print media. The media industries enjoy, earn, mint & loot the public money by charging huge amounts from the Marketers of the Products. This is not the end, they collect lot from cable subscribers too. Why cant GoI introduce some regulations to control fancy charges imposed by broadcasters & reduce burden on Subscribers.
The only thing that was not mentioned in the article is list of channels available thru each platforms (Dish, Tata, etc..).