All pay channels should not be allowed to carry any commercials/ ads / sponsorship etc. Why should the paying subscriber be forced to watch commercials. Only free to air channels be allowed to commercial airtime.
Presently the TV channels are taking for ride both the subscribers and the advertisers by fooling them.
Pay channels should be free to price their content as they deem fit in market determined system. If the content is good people may pay for it otherwise not take subscription of that particular channel.
The CAS and DTH system should be addressable. The pay channel subscriber should be billed directly by the TV company and not by the MSO/ LCO. The set top box for DTH and CAS should have a SIM card (similar to the mobile phone) for unique identity.
All free to air channels should be freely allowed to relay, receive, distribute broadcast on any platform. This will remove all differences between the players like MSO, LCO, TV company and the audience.
