I like this ad for the expressions that Sudershan makes. There is another reason why everybody at my home watches this ad carefully. My 1 year old niece used to get scared & burst into tears watching Sudershan's expressions. Initially we could not understand why she used to burst out crying when we were all sitting and watching TV. Then over some time we noticed that she used to cry during this particular ad. We had to make her understand and pacify her by telling that is nothing only a TV and nothing is going to happen. And now she smiles when she see's this ad.