the author seems to think that the consumers are coming from one planet and producers from another so it is beneficial for the consumers when the prices can be brought down aggresively.
That is not the case, every consumer is a producer of some sort (services or goods) and finally the price blow will hit him back, he can find out no matter how hard he toils,he is pushed more and more into slavery at low costs just to fight the competation and survive, and the only benefiters will be the big ceos of the retail corporations. Now with a host of kirana shops the wealth however meagre will be distributed amongst a bigger chunk of the population, while with the onset of retail chains, more and more producers will have to work more and more at low prices to meet the competation. The owners of the retail chains due to their huge size can make enormous amount of profit, while the shoppers will be under the illusion that the falling prices are good for them, but in the big picture they will be racing down to poverty.
Just to make matters more interesting the author arguing for foriegn investment in this market. Do you think it is their altruism that is prompting them to pour money her