The intent of the government is well appreciated. It is time to build newer institutions of international repute. But these cannot be done by terming them IITs. the IITs are what they are because of the efforts from faculty and studenst over four decades. Terming 10 new intitutions as IIT will only dilute teh IIT brand. Fund them and help these new institutions to become international standard ones. they will attain their own brand value in time. By tagging them as IIT- you are only diluting the brand equity of existing IIT and giving brand equity too easily and freely.
Do not try to clone brands. They will never work.. Build brands - several of them each on its own merit and efforts to become timeless as IITs.
This efforts in its present form is typical short sighted approach expected though.
