While I agree with most of the sentiments expressed in this article, I must hasten to add that I feel rediff writers are becoming increasingly cynical and venemous when it comes to reviewing writing, cinema or anything else. While serious literary criticism is always a necessary aspect, it is best to remember that most people or consumers of what can be defined as popular culture simply want something that will suit their fast paced lives. I sincerely ask the rediff reviewers to write for the masses, since, let's face facts, it's the masses who decide the popularity.