RE:This is worth considering
by Gopala Ganesh on May 18, 2007 06:27 AM Permalink
This probably has the best chance of improving the Indian team's performance. All major advertisers on TV should pick the best rated 11 players in the world, based on the most recent 2 years' performance, regardless of nationality. Glchrist, Gibbs, Jayawerdene etc replacing Sachin, Saurav, Virender, Mahendra etc, the hard pinch of crores of rupees in endorsement income vanishing, the humiliation of being sidelined for endorsing products in ones own country could all very well combine and act as a powerful motivator of the effort to get into say, the world-wide "top 11" list. Indians see lots of stars on TV in the mega serials with their voices dubbed. They are large-hearted too and I am sure they will enthusiastically accept the most meritorious cricketers as spokespersons for various products.
