At the time of world cup 2003 when india did not do well in the first 2 matches, a sms campaign started in which people declared that they would stop using products promoted by cricketers. something similar is required now. if we do such a campaign again and threateb to boycott products promoted by our non performing stars, they will start performing, becuase advertisement revenues are something which will affect them and boost them/ motivate them to perform or lose out on the crores
