1. Just put a ban on these players to do any advertisements.
2. Media (Electronic media in particular) should stop hyping these players out of proportion.
3. Make these players feel that no one is indespensable for the team or country whether it is Sachin or Sahwag or any other player who does not perform well.
4. Just treat these players as players. Do Not make them Ideals or Icons for the society. Apart from the game, their contribution to the society is NIL. Most of these players have only "clerical" level mental capacity. Since they are getting much more than what they desrve is the main cause of their failure.
