new and tougher codes..who makes these codes..every body gets a cut when the money comes in from the sports ministary to the board to the player..everyone, why would they stop cricketers from advertising product ,you are talking about the richest Cricket board of the world..where do you think all that money came from..they wont do anything..we can..simply stop buying products being endorsed by these so called celebrities..although, lot of people may not agree to this,but thats the only possible way to redeem Indian cricket..