We all know that BCCI cannot do this. Then who cn do this??? "WE PEOPLE CAN DO IT", How?????
We should all make the following decision
a) We will not buy products endorsed by the cricketrs. Openly protest and stop buying the products. Sponsors will be reluctant to loose the market share by going against people's view.
b) We should not go to stadium for watching a one day match or test match. If the gate collection is bad then BCCI will have a direct hit on this account indirect hit in the form of instadia ads and other stuff.
c) As a final stage we should stop buying all products for which ads are shown between the overs during the Match