>>Instead of accepting that few star teams are below par, this is what they are concerned about.
Kunal Dasgupta of Sony, the official broadcaster of the World Cup, agreed that the money spend on advertising will be hugely affected if India is knocked out. He complained, %u2018%u2018The entire format of the 2007 World Cup is flawed. In a 48-day tournament, if a team like Pakistan is already out for playing bad cricket in two matches, there is something really wrong. We were against this format and even told the GCC (the commercial wing of the ICC) to reconsider it. But they refused.