Donot worry, it is only matter of time not very long, Corporates and business houses know better than anybody else how to cash in on the players' abilities and performaces and no business thrives on charity , may be they have still have a lot of faith in Sachin's abilities even at this stage. Nobody wud grumble if he still fires but with so much of anti-publicity generated after the Cup debacle, it wud now be difficult for any player to ensure his place in the team so with the sponsors just for nothing.