are you saying that if you cut endorsements then India will suddenly start winning (how can anyone ensure this?). your logic is beyond my understanding.players have agents to deal with sponsors, and i don't think they are allowed to go between matches. Ads shoots are done on a players personal time(as in when there is no series or cricket), BCCI is in violation of their (the players) personal rights. As an employee if the players don't meet the standards, by all means kick them out of the team, but i really don't think an employer has any rights to tell them what do off field. I think if BCCI doesn't see sense soon, it will most likley face a lawsuit.
India's performance was abysmal, and i can understand people are very dissapointed, but this is no way to behave. BCCI is simply trying to evade responsibity, why does it not focus on better selection process, better domestic structure, instead of squabling over money.