I had written this message a few days ago and I am pleased that other people are of similar opinion. In my opinion, it is a wrong decision by BCCI to control cricketer's personal endorsements. I think that was done to appease the public rather than to improve player's performance. At the end of the day no player would under-perform on purpose as the money they get DEPENDS on their performance!! That is exactly the reason why some players have more endorsements than others because they DESERVED it!! Monetary gain and popularity IS a major reason to perform well no matter what patriotic stuff the public or the players themselves say. Financial gain and publicity is a major drive to perform in any field not just cricket. If you take away or limit or try to control the drive then it might have an adverse effect on the attitude of the players and annoy them as well. I can cite an example here - One of the famous private hospitals put restrictions on the private practice of the doctors they employed (even though it was in their off work time). The result: The doctors became less committed / dedicated to their work and most of the well-established doctors left their jobs. It may not directly apply to the Indian cricketers as their career DEPENDS on BCCI hence this dictatorial attitude from the latter. I suspect the BCCI will eventually go back on this decision or come to a feasible agreement.
