Just imagine Tendulkar on the phone with all his sponsorers calling him to shoot commerical ads inbetween the worldcup matches. Your concentration with your job is going to have a toll when you think about how to rip more money from your sponsorers. Tendulkar sure will bounce back from his bad patch. But 2007 cup is gone forever. What is the cause for this? Let them earn how much ever they want from one sponsorer( not even 3, BCCI is still lenient on this). This is because you are playing for your country and not a CLUB!