I really do not agree with Mr. Gaekwad's message on endorsements. First thing is why endorsements should be taken up with cricket player.
BCCI have to get contracts with players who will be employed with them for a series or for a few cricket tornaments. I mean "Employed" in the real sense, any employement rule states in one of their conditions for enrolements as an employee you are not supposed be engaged in any other activities rather than what is been said and written in the rules of the company.
I hope this above rule is not mentioned in BCCI employement Rules and Conditions. Hence our cricket players have been running behind endorsements with lot of products and companies who may be engaged with D companies.
I strongly recommend the above rule to be implemented first and foremost, then you see the results of our players and how they perform under pressure.
As their is an easy money comming from behind for years who bothers even if the players who are under endorsements do not perform under pressure.
Secondly I request BCCI to make a trial run for a year or so, in oblishing these endorsements taken by these players and ask these players to just concentrate on what job they have been allotted to do so and display their talent in the field.
