This is a Great New Initiative by Zee TV. If executed well, it can bring huge rewards for Indian Cricket. The idea is quite novel and mixing young promising talents with International and national stars can do wonders.
A professional organization like Zee TV is far well equipped to run a successful league than a hugely "political" and bureaucratic BCCI.
Status quo is its favorite place for the BCCI to be and who gets to control BCCI is the only thing it is really interested in. Dwelled by hugely political, factional, selfish, narrow minded cowards - It is one of the few remaining dinosaurs of a bygone era.
BCCI is a National Shame!
As for Zee TV, it might need some patience Like most new event it might take some time to catch up with the viewing public.