Zee cricket would be an answer (partly) for the mismanagement of BCCI. Even if they fix matches, at least we see some players who will, otherwise, never get the chance thru BCCI. The media has an option to sponsor some players who are doing well with Zee. But I have a strong feeling that BCCI will not allow Zee to get ahead with their plans - afterall they need the existing stadiums and facilities to conduct their matches. At least the senior players mafia and the politicians will see to it that Zee will shelve their plans.
