World Cup is the biggest tournament and I dont see any issue with the media hype. We see media hype in soccer world cup too...This section is for cricket fans and if someone is annoyed with it, he can avoid surfing this section. It's readers choice what they want to read. Anyways what choices do media have to discuss...politicians...dirty politics...corruption...crimes..Jobs..Indo-US deals...Iraq war...science(discovery channel is taking care of it...and i m sure not too many ppl understand very latest technology)? I am happy atleast sports can give us small respite from routine life..
