Agreed, that the ad campaign is to accrue more business. Let us first get into F1, later all other issues like patriotism and favoring countrymen would follow. This is simply because of the cost of maintaining F1 team. I would congratulate Vijay Mallya for having the courage to enter into F1 and also Shah Rukh Khan for appearing the ad campaign.( I am not sure if SRK is charging for the campaign). Anyway, our first step into F1 seems to be strong and as VM's directives to his executives to be on the podium in 2010, is a good omen. I wish Force India gets into podium this year itself. Let us all wish Force India a great entry and good luck.
