SOmdev has really shown some talent there. Now is the high time for the corporates to sponsor his trainings. But they should not divert his mind form tennis to Commercials which is thecommon case in India to the famous. Fame & Riches further develope cracks in their concentration levels thus making it difficult for them to deliver their best on the field.
Thus big mantra is... Sponsor them but don't waste their time in shoots.... let them develope into the mould and think of 2012 London Olympics. It would feel nice if there are some medals for this country of more than Billion people. Nothing is impossible. you just have to give it a hard try.