Don't take it in a wrong way. The publicity for these kinda events is to create a brand value. When you try creating a brand value more people will come to know about the name. And when more people start recognising Force India, there will lot of endorsement coming in. And obviously more money, which will help them to invest on technology. Malya does not have to do anything with this..Its all done by marketing guys. And last but not the least....Kingfisher is known as malya, inturn a liquor barren. This is all achieved due to publicity.
