Vijay Mallya's only ambition in life is to get noticed even though he is past middle-age. As chairman of the two rival motor sports federations in India, he has done sweet f...k all. If he was a true Indian at heart wanting to promote talented young Indians, then he would have sponsored Karthikeyan, Chandhok and Armaan Ebrahim. Of the three, only Chandhok (23) and Armaan (18) have a chance to make it to Formula One if they can must sufficient budgets. So, this where Mallya can play a lead role by sponsoring the two boys instead of wasting money on a back-of-the-grid team like Spyker and then shouting that he wants to put India on F1 map. He could not pay his bills when he was associated with Benetton and he also has a deal going with Toyota. In both cases, he could not honour the contracts in toto. So, he is becoming a bigger joke than his figure that is growing rounder daily. Rediff, pl do not get carried away by these publicity stunts.