sponsorship comes with the popularity of the game, the audience type and the achievement. No doubt Sridhar's achievement is significant, but it is just the beginning. Gopichand died an early death of his career.. there r lot of examples. More importantly Badminton is not as audience friendly sports as tennis or cricket. How many people love to watch badminton on TV? All these come before a sponsor comes. You guys need to be aware that sponsors are not donors, they will invest only when they get return. In India, media cries foul and shouts like beggers for sponsors.. If any achievement means sponsorship, why forget our kabadi, kho kho players? They are world champions!!
