This is not a matter of language what he is specialy saying that " dress waisa bhesh " meaning if you are in tamil territory respect them. If you are in maharastra respect local culture. When are you in USA respect their Upbringing. Don't go and tell everyone to wear Sari. See the people (Bhaiya) behaving in mumbai, they are bring their own culture , their own behavier ( like teasing girls, saying bad thing about them , even common taxi driver from UP is thinking he is king in Maharastra