Bhagavad Gita chapter 7 verse 19: "At the end of many lives, the man of wisdom resorts to Me, knowing that Vaasudeva(the supreme) is all that is. Such a great soul is difficult to find." chapter 7 verse 20 "But those whose minds are distorted by desires resort to other gods, observing various rites, constrained by their won natures." chapter 7 verse 21 "WHATEVER FORM ANY DEVOTEE WITH FAITH WISHES TO WORSHIP, I MAKE THAT FAITH OF HIS STEADY" chapter 7 verse 22 "Endowed with that faith, he seeks the propitation of such a one and from him he obtains his desires, the benifits decreed by Me alone. ALL FORMS ARE FORMS OF THE ONE SUPREME; THIER WORSHIP IS THE WORSHIP OF THE SUPREME; THE GIVER OF ALL REWARDS IS THE SUPREME SREEDHARA