gods have never saved anyone by physically airlifting anyone from trouble.
besides, let these hapless folks believe in something to lighten their burden. if everyone where atheists thet'd fall prey to some other rumour based movement or something else where someone would profess to give infinite power or happiness.
this was the conclusion of a group studying on atheists and believers - conclusion atheists forming a group are equally dangerous or frivolous as believers of some sect or deity or saint!