Each and every daily use commodities manufacturers spent lakhs of rupees in ads/advertisment all these expenses they are charging from the same product means if Pepsi Charging Rs.40/ Per 2 Litter bottle the actual product costs comes only 50 Paise rest what ever they are charging is for ads/advertisment like for each and every domestic/food products comes through this cycle, so my opinon is Govt should step in this and control/decides pricing structure of all food commodities alteast and limit spending on ads.