Marketing something which sells makes marketing sense,mate.And while pointing fingers at Marathis, u have forgotten that films and politics don't really go hand in hand.There are any no. of better actors than Amitabh in Indian(not Hindi) cinema and theatre world.It is imposing height and commanding voice(overall impressive onscreen personality that has elevated Amitabh to such a position in Bollywood,not what you consider as superlative acting skills.But what to say.For you,Indian cinema is equivalent to Bollywood.You haven't had the privilege to watch and appreciate(or criticise) anything beyond Bollywood Masala movies.