What we are witnessing today is a parrot %u2013 like recitation of RSS %u2013 conjured slogans: %u201CGarva se kaho hum Hindu hain (Say with pride, we are Hindus) and %u201CKasam Ram ki khaate hain, mandir wahin banayenge (We swear on Ram that we%u2019ll build the temple on that site)%u201D. The new Hinduism is like Coca-Cola and in their cynical quest for votes and power, Advani and his colleagues are no better than yuppy marketing men