Answer is simple! Quality journalism requires in the first place brains and later hardwork to get the stories. Sensationalism is cheaper yet appeals the carnal senses of people. That's what this third rate so called medial doing by abusing press freedom.
Following them is even the ALL India Radio unfortunately! At 10 AM news bulleting this was the top headline.
All TV Channels license should be cancelled except DD and AIR. Instead of improving the news standards these people in the name of press freedom are resorting to hidden agenda. Almost all have a foreign funding and hence support all western business interests be it Coke or dresses. Partying has been given a slot in NDTV. All these are nothing short of blackmailers who can not be prosecuted.