You are right in saying that world is becoming more materialistic today & rediff coverage is disappointing, but why r u blaming Govindas?
How can you say that those guys might not have thought of Krishna even a single second?
You may not be aware that they risk their live in this game, they begin this game by having Krishna's name in their mouth.
Now this activity of Human Pyramid is becoming popular in Europe too. Govindas from Mumbai already visited there & they are propagating the significance of Krishna in their way.
Let them do it in their way...Govinda Aa La re...Aala
