true, not too many people has this amount of guts to stand against Modi. whether he wins or loses, he is already a winner to me. media is right to support and spread the news about him because he might seem to be an 'underdog'. and underdogs are ultimate winner.
NSM does not have whole treasury to hire American consultancy firms for their election campaign so media is doing a great service. it truly cheap, because its free. but what is there is modi's image that needs to be so protected or enhanced by American firms, is not people already convinced by his image? or is it a retrofitting a shaky building before the quake?