Kerala with all its wealth should be a vibrant state, but the moment an entrepreneur comes to set up a unit in Kerala the first official he comes across is the Trade Union leader with his own condition to set up a unit. Anylise basic characteristics of any Keralite, he will first look into what his boss earns. So, where a Keralite entrepreneur doing business in other states, he is mentally reluctant to take a Keralite into his unit, because of this mentality. Otherwise, Keralites are excellent people worthy emulation for their hardwork and intelligence, etc.