To understand why Modi appeals Hindus, you need to be a Hindu living in Gujarat for 10 years post Babri Masjid demolition. There used to be violence and attacks and riots by Muslims on every anniversary of masjid demolition. They ran through the state fearless of law and order, the state, that was then ruled by congress. You need to feel the fear and intimidation felt by Hindus in their own country even after being the majority of the population of the country.
And then in 2002 every thing changed. The Hindus got the sence of security and a leader who cared for them.
That is why Modi appeals Hindus. Still words can't explain the feelings of hindus pre and post modi erra.
And the media n the western world will never acknowledge that. But who cares, Modi will prove the point by actions rather than words.