BJP has won in Gujarat but media has lost. People outside Gujarat want to know how BJP has won when all print and TV media was totally against BJP. What is the role of media in democracy? It is the link of common man with outer world and its events. But media can not decide who should rule . That choice lies only with electorate. Moreover media should not be hand in gloves with any political party. Media persons will have to increase their intellectual level, they should be at much higher level than our politicians.