Media -may it be National,Internet or Regional somehow seems bogged down with espousal of high sounding words or plethora of phrases to communicate.And short of content and substance- most of the times.The most unfortunate aspect of Media Studies is-that -it does not even prsent the facts without prejudice.The content is a far cry. The time is changing fast.Public is able to read in between the lines,but politicians on either side,traditional or modern media players continue to harp upon terminologies,dictionaries written after JNU came in to play.It is fashionable to sound pragmatic,but it is imperative to read the pulse,before declaring disease. Most of Media channels have not been neutral,simply because of their orientation. Given an option,media`s selective anti communalism drive,fake fundamentalism of secularism will time and again prove all exercises and analyses as lopsided and as half truths. Media`s role is expected to be far more as a constructive section.Probably -they need to orient themselves-with ways and means of strenthening democratic practices,develop dedicated key result areas for national and human cause than only tilting to left or right.Any cost is less to remain balanced and dedicated for upliftment.
