This is another step down for the media and political parties alike. They have shown time and again, how low down they can stoop in order to gain some mileage.
Let's assume, that instead of playing the Hindutva card Modi had tried what the Congress does during elections - appease Muslims. Do you think congress and media would have praised him? Secondly, do you think Muslims would have voted for him? Muslims wouldn't vote him for sure, because they aren't really interested in their own welfare (I think 50 years' history is enough to prove this) Congress killed 10,000 Sikhs and they are hypocritically speaking of Modi's speech? What shame.