what is the question of dignity here? What to call a "mochi" if he is a "mochi"? open a hindi directory and look for it. that's a noun in hindi. ever heard a word called "charmakar"? who uses that word anywhere in india? if you can call a pandit a pandit, a baniya a baniya, why not a mochi be called a mochi? Or have you also got a 30% brain from god due to the reservation policy?