In olden days the brahmins in Mumbai used to be prefixed with their company names and they were actually proud to be associated with what they were doing like Pfizer Mani, Sandoz Krishnan etc etc. The MNC's have now adopted the same sytle like Goyal Honda, ABT maruti , Deedi bajaj , Marikar Honda etc etc. One has to be proud of what he is doing and not feel miserable about it......