I think we Indians just get emotional about cricket and there is nothing wrong in it. Witness the US version of the same thing WWF. This is pure entertainment and a media circus. people have made fortunes and all manner of challenges, insults and acts of bravado are done in full view of the audience. That anything popular is destined for this end is now a truism. Everyone seems to be winning, the audience loves it, the BCCI rakes in millions, the cricket players seek a glittering career, the coaches-international acclaim and finally the match fixers who took make hay. If there is any other industry that shares the same fate it is elections to our governing bodies. Indians like to have fun and cricket provides all the fun of a circus, so why lament and lose sleep over this tamasha.