The price of branding
by Mahesh on Nov 01, 2006 08:52 PM
Ive never learnt how to evaluate a brand's value. So whats wrong if our political class is as ignorant as I am. How does it matter if Bangalore is renamed Honululu, sorry, Bangaluru? No, surely, I will fully relate with World's IT hub as before and I will neither laugh nor crib over whatever its called. It will never matter to me if tommorow Infy is forced to rename as Nirma washing powder. Im an ignorant fool about these names and of course I do understand the compulsions of local politics, you see?!
