The media and reporters are reactive. They react to press releases, press briefings and stories that are basically handed to them. They need to be cagolded, coddled and advocated. Hindu groups, both politcal and cultural are THE WORST when it comes to dealing with the media.
All of these groups need to come together and come up with a disciplined marketing and PR strategy. They need to take a page from the conservative groups in the U.S.
If they do that, then they should be able to get a fair shake in the media.
You can't expect the media to care about stuff, you have to be able to make them care.
