The maulvi / organization have done this just to get him and his organization in news. This is just a publicity stunt. Why didn't any Muslim or organization ever issue a ban or fatwa on any of the MUSLIM Bollywood heroines? They won't dare, underworld won't forgive them then. This whole issues tells the best about the mentality of such people and there care for their religion.
The media, including websites, as always will lick there finger on such spicy news instead of condemning them.