The more you have a culture that naturally glocalizes - that is, the more your culture easily absorbs foreign ideas and best practices and melds those with its own traditions - the greater advantage you will have in a flat world. The natural ability to glocalize has been one of the strengths of Indian culture, American culture, Japanese culture and lately Chinese culture. The Indians, for instance, take the view that the Moguls come, Moguls go, the Bristish come, the British go, we take the best and leave the rest - but we still eat curry, our women still wear sairs, and we still live in tightly bound extended family units. That's glocalization at its best. "Cultures that are open and willing to change have a huge advantage in this world" said Jerry Rao, the MphasiS CEO who heads the Indian high-tech trade association.