The authour has tried to touch upon the culture followed in Chennai. If at all he is from chennai and not just someone from other states making a living here would he know what the entire issue is about.
People from North settle down in South and then chastise southern people in being the way we are. We are proud that still the very sense of traditional values are being followed makes Chennai a truly Great City and not by the way the author tries to make a mockery citing "Great Chennai City".
By the way , India is undergoing a phase of culture shock no doubt but that doesn't mean we totally give away our way of life.
Look at Bombay, Delhi and Bangalore, the very basic moral values are looked down. Assuming that aping the western culture makes one similar is rubbish which i believe is the root cause of the problem.
Pure Southern people will dare not venture into somethin stupid as even kissing. The influx of culture from North and abroad forcing down something not really healthy in the long run and chastising the South for not behaving so is completely foolish.