Modi's rhetoric is classic politicians PR. We have seen it so many times. Mulayam, Laloo, Mayavati attaching the pride of their religion, caste to their personal matters. But we all get fooled nonetheless. What should feel more insulting is that politicians like Modi, Mulayam, Mayavati, Laloo, Rabri can become elected leaders. Their being elected leader is in fact the problem and not something to be proud of. Hope Gujjus have better sense and don't get fooled like Biharis and UP Bhaiyas are being by these politicians.