Dear Noel, the churches and other wholesale and retail dealers of Christianity are doing exactly the same thing. And of course the likes of Mr. Deepak Chropra sell the ancient Indian culture peacemeal to the half-literate Americans in new packages!
Some time back I had read the book "The Monk who sold his Ferrari" by Rboin Sharma. I really wonder whether anybody had asked him how many Sadhus of 200 or 300 years are living in the Himalayas. The maximum life span of humanbeing is 120 years and there is no way of prolonging the same (many people may be aware of the late shipping magnate, Onasis who tried every trick (including avoiding being photographed) to prolong his life but without any success!