It is the marketing strategy that once again the gullible Indians have been entrapped! It is indeed unfortunate that the dog of a slunm is being adored while the cow is being slaughtered! A.R.Rahman is not a music director at all.He is a musician only.Since the number of English medium schools have increased leaps & bounds in the last twenty years so the taste, as Lord Machaley had predicted, has changed in India.Moreover the west understands such shallow notes only so it went crazy. If A.R.Rahman is a music director then what are Shankar-Jaykishan,Laxmikant-Pyarelal,Madanmohan,Naushad,S.D.Barman,Roushan,Ravi,O.P.Naiyyar,Kalyanji-Anandji,Hemant Kumar,Salil Choudhury etc.? On technical side,yes,Oscar stands for a grade but regarding music it can not be the yardstick !
